Welcome to Padmadurg

Let’s take a trip to Padmadurg with me.

Padmadurg is a Sea fort built by Maratha King Chhatrapati Shivaji Maharaj in 1676. Padmadurg is also known as Kasa Fort.

Construction of the fort

Padmadurg fort was built on a turtle-shaped island, hence it is known as Kasa fort.

Padmadurg has two parts :

  • Main fort

The main fort has an East door and a west door. It has a three water tank. One of those tanks has a fountain of live freshwater. There are remnants of 40-50 guns. Remains of rooms, mosques, toilets, and bathrooms built for soldiers are still there. The main fort has six base stations(buruj).

  • Padkot :

According to fort Scripture types, the fortified area around the main fort is called Padkot. There is a temple of Goddess Koteshwari in Padkot.

Each of the bastions of the fort is shaped like a lotus petal and the lotus is known as Padma in Sanskrit and hence it is known as Padmadurg.

The entire fort was protected by fortification, but now the fortifications are broken along the side of the fort. You can see the construction features, the stone of the ramparts is worn out but the cement used to attach them is still in good condition. That cement contains Lime, conch, mussels, whiskey, jaggery, and gum.


There are a number of forts in the depot of Chhatrapati Shivaji Maharaj. Khanderi, Underi, Colaba, Sindhudurg, and Padmadurg are the sea forts in the depot of Chhatrapati Shivaji Maharaj. Padmadurg is built by Chhatrapati Shivaji Maharaj to challenge another sea fort Janjira which was controlled by Siddhis.

This fort is at a distance of 4 km from Janjira. Construction of Padmadurg was started in 1670-72 which was completed in 1676. Subhanji Mohite was appointed as the first castellan of Padmadurg fort by Chhatrapati Shivaji Maharaj. He gave the responsibility of building Padmadurg to Darya Sarang and Daulat Khan. Responsibility for providing logistics was given to Subhedar Jiwaji Vinayak.

There have been several fierce naval battles between Siddhi and Maratha for maritime supremacy on the west coast of Maharashtra at Padmadurg fort. After Chhatrapati Sambhaji Maharaj (son of Chhatrapati Shivaji Maharaj), the fort was taken over by the rulers of Janjira, who changed the structure of the fort according to the Siddhi style. Thus some of their water tanks, cannons, and towers can also be seen in the fort. After the achievement, the British captured Padmadurg and built their barracks. The fort was used in the 19 century to imprison political criminals.

How to reach the location

The distance of Padmadurg from Mumbai is 145 km. First of all, you have to go to Alibag which is 95 km from Mumbai. Next to Alibag, you have to go to Murud which is 50 km away from Alibag. Then from Murud to Padmadurg fort, you need to hire a boat which takes 15 minutes to reach you to the fort. You have to travel 4 hours to reach Padmadurg fort from Mumbai.

 There were no direct boat fares to the fort as a result of which the visitors had to hire a personal boat since recently the fort can be visited by boat right from the Murud Janjira beach itself.

How Freelancing can help Businesses?

 Is your business stuck in this lockdown?

 Do you want to grow your business?

But worried how it will be possible in this lockdown situation?

The answer is freelancing.

As you know nowadays there is a pandemic situation in the country. Because of that, all of sudden most businesses are facing loss. These businesses would have an offline appearance of themselves and that’s why they were stuck in a pandemic. 

The solution to this is to create an online appearance for your business.  If you create an online appearance or I must say a platform where you can promote your business this will help your business to grow in those situations. Also, this online appearance can make publicity of your business which can help your business to grow.

Firstly What is freelancing or freelancer?

A freelancer is a person who can work for you on a contract basis.

There several advantages of hiring freelancers rather than hiring a full-time employee. You have to pay them as per their working hours not per month. You don’t need to invest your money in the development of their skills as you can hire another person who is already a master in that required skill for your business.

 freelancers also have their advantages like they can work for multiple clients so that they can generate more revenue. They have the flexibility of working hours as they can work at any time at their own time.

How can freelancers help you?

Ok, there are lots of services that you can get from a freelancer. I am going to cover some of them. 

First, let’s come with the online appearance of your business. For this freelancers can develop a website that is the best way to bring your business online. Another method is social media marketing. Facebook, Instagram, Youtube, Twitter your website are the best platforms where you can promote your business all over World.

You can also hire freelancers to handle your accounts. Freelancers can promote your products to people. He/She can reach out to the person who is interested in your product which is called lead generation. You can freelance articles for your website which can help you to get more traffic is known as content writing.

now talk about where you can find freelancers. there are a lot of platforms available online where you can find freelancers like Upwork, Toptal, Simply Hired, PeoplePerHour, and so on. you can also find them on Linkedin as per your requirement.

  now let’s take an example of a civil engineer who has started a new construction business. here what he will do is all about designing and developing buildings and Bungalow. Here Take a look at how digital marketing can help him to set up and grow his business. We can develop a website that can represent his business to market. On this website, we can display his previously developed site upcoming sites, under-construction site. we can also add some 3D and structure designs from where people can able to choose for themselves, he also can pitch his other services. This website can be used as a personal brand for digital marketing.

By using social media marketing we can promote his sites which are ready to sell, also can promote under construction site for booking. We can use Facebook ads, Google ads, Youtube ads for promotion.

We can use landing pages, Google Forms to collect information from peoples who are interested to buy property. We can use lead generation and email marketing to nurture that lead who will be a potential buyer. 

There are a lot of services by which freelancers can help businesses to grow fast. The most important thing is Freelancer gives you all these services at less cost compared to a full-time employee. One more thing is you can also hire several freelancers for different services as per your requirement.

I am giving you a link to the survey form. Feel free to fill this form. You can also ask your doubts in the comment. I will try my best to help you. Click Here to fill the survey form.

Introduction to Lead Generation

When it comes to starting your own business it is important to have your own tribe where you can publish your services, products or you can promote your business in that tribe to make sales of your product or service. This important task execution is a part of Digital Marketing and that’s why Digital Marketing is essential for businesses. In that case we can’t run a business without digital marketing.

One important question can be asked here Why Digital Marketing ? Why not Traditional Marketing?

There are few things to know while deciding which marketing Strategy is suitable ?

 If your product is the primary requirement of each category person and of course have to reach in less time then you can choose traditional marketing through which you can reach to them in a wide range effectively. For example your products are Dairy products then you can use traditional marketing like Banner ads,Tv ads and newspaper ads.

If your product is developed for a particular category of customers then you have to do digital marketing. For example online courses, Ebook and webinar are products made for a particular category customer. By using digital marketing you are able to focus on a particular target customer who is interested in your product. You are able to track your target customer actions, you can encourage them to take action. That’s enough for an introduction, let’s come to the point .

Creation of our own tribe which is relevant to the business or where we can promote our business. When it comes to creating a tribe or network for business in digital marketing the most important concept needs to be used here and that is Lead Generation. Before getting into deep let’s take an overview about Leads.

What are Leads?

Leads refers to contact details of potential customers, also known as a “prospect”. Contact details can be Name,Email id and Phone Number. Leads can have more information,the more information you have the better to communicate with leads,nurture them and to convert them into paying customers.

There are three categories of Leads

  • Cold Leads
  • Warm Leads
  • Hot Leads

Cold leads are leads that you have just generated. cold leads refers to a possible customer that has a little bit of background info in the company’s database.

 Warm Leads refers to a potential customer with whom the company has an active conversation.

Hot Leads refers to a person who has shown full attention in your product or service and wants to make a purchase.

Lead Generation is the way of attracting peoples and collecting contact information and converting them into paying customers. Lead generation can be useful for any type or size of business, and for both B2C and B2B spaces.

Your Lead Generation Strategy will depend on Target Market.To know about the target market let’s understand the concept called B2B and B2c Lead Generation.

B2B stands for Business to Business :

In B2B lead generation your target customer is a business(company) which will buy your product or service. For example I am a digital marketer, I will be targeting companies and approaching them to run their marketing campaign and they will pay me for that.

B2C stands for Business to Client:

In B2C lead generation your target customer is a person who is interested in your product or ready to buy your product. For example I have Cake Bakery ,I will target people who are interested in buying cakes.

You can use landing pages for both B2B and B2C lead generation,but while your business is newly started you need to collect leads manually. As a new business needs to build trust in the market then customers can come to you to buy your product and for building trust with customers in the initial stage of business you need to personally interact with them . Once your business achieves a particular stage then you are able to collect leads using the landing page. There are different Tools Available for B2B lead generation .

Here are some steps you can follow for lead generation are:

Step 1: Identify your leads. It means you need to understand the area where you need to search for lead by doing research.

Step 2: Find out contact details of your target customer or leads.

Step 3: Once you have contact with your leads,you can reach out to them.

There are different tools available to collect contacts(email id)from different platforms.

  • Snov.io: It is a chrome plugin where you can collect email ids from websites.
  • GetProspect and Lusha: You can collect email ids from Linkedin profiles .
  • FindThatLead : In this tool you are able to select the location, scale of companies of which email ids you want. In that case you can find particular email ids with your choice .

Here is the list of tools used for sending mails to a number of contacts at a time to reach out to them and to nurture them to convert into paying customers.

  • Mailshake
  • GMass
  • Yet Another Mail Merge
  • Convertkit
  • AWeber
  • Mailchimp

Let’s take overview of B2C lead generation

While talking about Business to client lead generation you need to collect the contacts of particular people who are interested in your product or service. For that purpose you can use a landing page to collect contact details or you can use google forms where you are able to collect more information so that you can get a clearer idea about your target customer.

Before that, what is Landing page ?

Landing page is a web page created to collect the details of peoples who can have interest in your content.

When people click to your landing page?

When they want something that you mention on that landing page.That something can be any content or information that they want to understand. So here we can call that content as Lead magnet where they are attracted.

Here you need to publish that landing page to grab attention on Different social media platforms where you can find your leads. Once you have contacts of your target leads, you need to contact them to build trust in them on your product through continuous communication with them. After that if they feel your product can be helpful then they will be ready to buy your product and you will be able to sell your product to them and then transction will preformed.

There are number of Landing page builder available

  • Unbounce
  • Instapage
  • Hubspot
  • Leadpages
  • GetResponse
  • Systeme.io
  • Wishpond
  • Landingi
  • MailChimp
  • Convertkit

It is just Conceptual overview about the concepts like leads,lead generation, B2B and B2C, Landing page and its builder.To Gather deep knowledge of all these concepts and to read more about digital Marketing stay tuned with me.

If you want to become an expert digital marketer and you are in search of a coach who can guide you, then I recommend you visit DigitalDeepak. you can have a number of blogs to read about digital marketing. You can also get training from him to become an expert digital marketer.

If you want to improve your data analysis skills, you can learn Excel here.

To learn about Digital Marketing Concept Visit to Basics Of Digital Marketing . Here is one more article on most important concept Content Marketing. Here you can get Brief information about Digital Marketing For Beginner.

Here is a article for street food lovers, click here . One more article to introduce Digital Marketing.

Are you confused about what is better for you Freelancing or Job?

In this article I am going to tell you about plus and minus points of Freelancing and Job.

When it comes to deciding what is best for you, you will have to consider your priorities and circumstances. Both fields have their own advantages and Disadvantages, and what is right for you is depends on how you want to work.

Let’s come up with income, freelancers income keeps fluctuating unpredictably where Full-time employees have a predictable income, that helps them to plan for the future by budgeting.

Freelancers have the freedom to work whenever and wherever they like at their comfort – at home, in a cafe or even they can work while travel. They determine the hours they work.AS in job you have fixed working hours and that can not be reschedule.

Full-time employment offers you much less time to spend with your family, friends and life partner due to regular office times. You might miss up on a lot given your strict work hours. But freelancers can always re-schedule their work for later and spend ample of time with their friends, family and life partner. They can always be there for the people who need their time.

Here are advantages of full-time employees. They can access benefits like health insurance, paid vacations, sick leaves, parental leave, PF and a retirement scheme. Even they are on leave they get paid for it. Companies also often organize training that helps you to develop your skills for free.

Freelancers need to arrange their own health insurance, they do not get any kind of paid leaves while taking time off, and must plan for their retirement themselves. Training also is their own responsibility.

Freelancing work can be unstable, where one month you will have lots of work and the next month you struggle to get a single assignment.

Full-time employees are more secure than freelancers as they have to work for fixed hours.they get paid monthly that’s why they are financially secured. Even if they get fired, they will receive a notice a few months earlier or will be provided with some compensation.

I have created a video which also gives you idea about Advantages and Disadvantages of Freelancing and Job.