Introduction to Lead Generation

When it comes to starting your own business it is important to have your own tribe where you can publish your services, products or you can promote your business in that tribe to make sales of your product or service. This important task execution is a part of Digital Marketing and that’s why Digital Marketing is essential for businesses. In that case we can’t run a business without digital marketing.

One important question can be asked here Why Digital Marketing ? Why not Traditional Marketing?

There are few things to know while deciding which marketing Strategy is suitable ?

 If your product is the primary requirement of each category person and of course have to reach in less time then you can choose traditional marketing through which you can reach to them in a wide range effectively. For example your products are Dairy products then you can use traditional marketing like Banner ads,Tv ads and newspaper ads.

If your product is developed for a particular category of customers then you have to do digital marketing. For example online courses, Ebook and webinar are products made for a particular category customer. By using digital marketing you are able to focus on a particular target customer who is interested in your product. You are able to track your target customer actions, you can encourage them to take action. That’s enough for an introduction, let’s come to the point .

Creation of our own tribe which is relevant to the business or where we can promote our business. When it comes to creating a tribe or network for business in digital marketing the most important concept needs to be used here and that is Lead Generation. Before getting into deep let’s take an overview about Leads.

What are Leads?

Leads refers to contact details of potential customers, also known as a “prospect”. Contact details can be Name,Email id and Phone Number. Leads can have more information,the more information you have the better to communicate with leads,nurture them and to convert them into paying customers.

There are three categories of Leads

  • Cold Leads
  • Warm Leads
  • Hot Leads

Cold leads are leads that you have just generated. cold leads refers to a possible customer that has a little bit of background info in the company’s database.

 Warm Leads refers to a potential customer with whom the company has an active conversation.

Hot Leads refers to a person who has shown full attention in your product or service and wants to make a purchase.

Lead Generation is the way of attracting peoples and collecting contact information and converting them into paying customers. Lead generation can be useful for any type or size of business, and for both B2C and B2B spaces.

Your Lead Generation Strategy will depend on Target Market.To know about the target market let’s understand the concept called B2B and B2c Lead Generation.

B2B stands for Business to Business :

In B2B lead generation your target customer is a business(company) which will buy your product or service. For example I am a digital marketer, I will be targeting companies and approaching them to run their marketing campaign and they will pay me for that.

B2C stands for Business to Client:

In B2C lead generation your target customer is a person who is interested in your product or ready to buy your product. For example I have Cake Bakery ,I will target people who are interested in buying cakes.

You can use landing pages for both B2B and B2C lead generation,but while your business is newly started you need to collect leads manually. As a new business needs to build trust in the market then customers can come to you to buy your product and for building trust with customers in the initial stage of business you need to personally interact with them . Once your business achieves a particular stage then you are able to collect leads using the landing page. There are different Tools Available for B2B lead generation .

Here are some steps you can follow for lead generation are:

Step 1: Identify your leads. It means you need to understand the area where you need to search for lead by doing research.

Step 2: Find out contact details of your target customer or leads.

Step 3: Once you have contact with your leads,you can reach out to them.

There are different tools available to collect contacts(email id)from different platforms.

  • It is a chrome plugin where you can collect email ids from websites.
  • GetProspect and Lusha: You can collect email ids from Linkedin profiles .
  • FindThatLead : In this tool you are able to select the location, scale of companies of which email ids you want. In that case you can find particular email ids with your choice .

Here is the list of tools used for sending mails to a number of contacts at a time to reach out to them and to nurture them to convert into paying customers.

  • Mailshake
  • GMass
  • Yet Another Mail Merge
  • Convertkit
  • AWeber
  • Mailchimp

Let’s take overview of B2C lead generation

While talking about Business to client lead generation you need to collect the contacts of particular people who are interested in your product or service. For that purpose you can use a landing page to collect contact details or you can use google forms where you are able to collect more information so that you can get a clearer idea about your target customer.

Before that, what is Landing page ?

Landing page is a web page created to collect the details of peoples who can have interest in your content.

When people click to your landing page?

When they want something that you mention on that landing page.That something can be any content or information that they want to understand. So here we can call that content as Lead magnet where they are attracted.

Here you need to publish that landing page to grab attention on Different social media platforms where you can find your leads. Once you have contacts of your target leads, you need to contact them to build trust in them on your product through continuous communication with them. After that if they feel your product can be helpful then they will be ready to buy your product and you will be able to sell your product to them and then transction will preformed.

There are number of Landing page builder available

  • Unbounce
  • Instapage
  • Hubspot
  • Leadpages
  • GetResponse
  • Wishpond
  • Landingi
  • MailChimp
  • Convertkit

It is just Conceptual overview about the concepts like leads,lead generation, B2B and B2C, Landing page and its builder.To Gather deep knowledge of all these concepts and to read more about digital Marketing stay tuned with me.

If you want to become an expert digital marketer and you are in search of a coach who can guide you, then I recommend you visit DigitalDeepak. you can have a number of blogs to read about digital marketing. You can also get training from him to become an expert digital marketer.

If you want to improve your data analysis skills, you can learn Excel here.

To learn about Digital Marketing Concept Visit to Basics Of Digital Marketing . Here is one more article on most important concept Content Marketing. Here you can get Brief information about Digital Marketing For Beginner.

Here is a article for street food lovers, click here . One more article to introduce Digital Marketing.